![]() I always think it is good to start with the end in mind. I honestly get annoyed when employers will only accept pdf portfolios. people viewing on their phones), though, portrait images may be the way to go these days.Īll that advice goes out the window if you’re able to do something like Apple does with their product landing pages, which have basically no defined aspect ratio and I have always found to be pretty wonderful from a UX point of view (e.g.) They are simultaneously infinitely scrollable and infinitely scalable, which is pretty much the perfect combo in my book. If you’re exclusively trying to drive traffic from non-professional users or sources (i.e. In my opinion fewer pages and more scrolling is the way to go, at least for an overview/landing page. You have a very short window of opportunity to make a first impression, and you don’t want someone getting lost in maze of clicks. Also, do everything you can to limit clicks and navigation. Personally I’m using mainly 2:1 aspect ratio images, which I just find easy to work with. Most people looking at your work in a professional capacity are still looking at it on a laptop or desktop, and landscape photos fit nicer in that situation and are easier to scale for smaller screens in the off chance they’re working from a mobile or tablet. If you’re specifically out looking for a job, I still think landscape imagery is the way to go. On the website side, I think it depends on the goals of your portfolio site. How is that more convenient than a link for anyone? I’ll second the notion that pdfs feel outdated.
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